Recycle-2-Earn platform ecoterra announced today that it has the green light to start integrating the products of household-name brands Vittel, San Pellegrino, Heineken, and Dr. Pepper into its scannable database.
This means consumers will be able to scan recyclable products from those brands, such as plastic bottles and aluminum cans. As a result, the ecoterra app will be able to verify and record the items as recycled materials and reward app users accordingly.
ecoterra’s mission is to incentivize consumers to boost their recycling efforts and provide companies with a way of enhancing their green reputation and customer loyalty through participation in positive-impact actions.
This news comes on top of Ecoterra’s previously announced partnership with major supermarket chain Delhaize (Lion), which has branch networks across Europe, North America, and Asia.
These latest developments are part of ecoterra’s grand plan to help mitigate the effects of climate change by leveraging Web3 decentralization to make recycling convenient and rewarding.
The platform is committed to bringing to life the much-talked-about circular economy, where waste and other disposables become inputs for new cycles of production.
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ecoterra Pursues Partnerships with Parent Companies like Nestlé in Green Crypto Space
The team at ecoterra is reaching out to the parent companies of the brands mentioned (Nestlé, Heineken, and the Dr. Pepper Snapple Group) as it seeks to onboard more products into its database.
“We are happy to announce the first brands to be integrated into Ecoterra’s ecosystem. These are the first steps in building out our extensive product database,” said ecoterra CEO Mihai Ciutureanu about the development. “This is also a major milestone in moving towards forming partnerships with the parent companies in the coming months.”
ecoterra is off to a flying start given the fact that Nestlé is a large multinational company that owns a diverse portfolio of brands.
Nestlé owns around 2,000 brands globally, in fact. Some of its most well-known names, alongside San Pellegrino and Vittel, include Nescafé, KitKat, Maggi, Nestea, Gerber, and Purina. Nestlé operates in 186 countries.
Eco-aware Investors Fuel ecoterra Presale
ecoterra began fundraising for its project last week and has already raised more than $58,000 from investors.
ECOTERRA—the utility token of the Ecoterra platform—can be snapped up for just $0.004 presently. Interested investors can buy with either ETH, USDT, or using ordinary fiat money with a card.
According to the project team, the coin will list for $0.01 in Q3 2023 after the nine-stage presale ends. The sale is currently in Stage 1.
The earliest contributors to the presale will make a paper gain of 150%—and that’s before $ECOTERRA even starts trading publicly on exchanges.
Analysts are predicting a bright future for this highly sustainable crypto, and that could mean a substantial return on investment. With only 13 days left until the Stage 2 price rise kicks in, prospective investors have only a few days left to complete their research.
Unifying Green Crypto: Recycling and Carbon Credit Marketplaces in ecoterra
At the heart of the ecoterra ecosystem are its two marketplaces: one for recycled materials and the other for carbon credit offsetting.
The platform is compatible with so-called reverse vending machines (RVMs) as well, which are already in use by hundreds of millions of consumers—and businesses—across the world.
RVMs facilitate the trade of a recyclable item for a reward. In conjunction with the Recycle-2-Earn ecoterra app, users will be able to earn tokens for each item recycled.
The tokens earned can be staked, spent, or simply held in a self-custody crypto wallet as an investment.
ecoterra to Capitalize on $88 Billion Recycling Industry
ecoterra has placed itself at the center of a global recycling industry valued at $63 billion in 2023, which, according to data from Statista, will grow to $88 billion by 2030.
The project is demonstrating that making it easier to recycle is a valuable and measurable public good. By enabling consumers, companies, and investors to take part in impactful actions and offset their carbon footprint, both the planet and the investor can benefit in a symbiotic relationship.
Specifically, ecoterra will encourage app users to spend their tokens on impactful ecological activities such as funding beach cleanups, tree planting, or supporting the development of green energy projects.
With ecoterra, all of the climate actions an individual or company is involved with are tracked and counted towards milestone achievements that can be represented by NFTs.
Additionally, if your household or company generates its own renewable electricity, this will generate an $ECOTERRA token revenue stream as well.
ecoterra’s sustainable infrastructure and novel way of incentivizing recycling and carbon offsetting make it one of the most innovative green projects in the crypto space and beyond. It will also, no doubt, be a profitable business for its investors.
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